The challenges and rewards of advising professional athletes and creatives
What happened
” He recalled setting up Johnston Advisory during the pandemic, a way of making his own mark on the way he did business after spending 25 years in public practice. “What I find now, particularly in the last 10 to 15 years, is that the star fades a lot quicker because people's attention spans and quick access to information and content and whatnot are forever changing. This matters for Professional Services & HR because contracting activity changes leverage, market appetite, and which clauses buyers can credibly trade with 25, 10, 15 as the clearest commercial anchors; Rate caps is now more valuable
Buyer takeaway
For Professional Services & HR, the buyer read-through is commercial leverage: scope, validity windows, reopeners, and term structure may now matter as much as headline pricing
Cost / money
The money issue may come through term structure rather than base price alone, especially if suppliers push for escalation language, shorter validity, or broader pass-through
Supplier / commercial
This is primarily a contracting story: revisit scope boundaries, extension mechanics, and which party carries volatility before those assumptions harden in a live tender
Safety / operations
The main operations question is whether the contract still matches field reality. If scope, response times, or liabilities are vague, the risk usually shows up during execution
What to watch
Watch scope creep, liability pushback, and term changes that move volatility back onto the buyer even if the base rate looks manageable
Key facts
- ” He recalled setting up Johnston Advisory during the pandemic, a way of making his own mark
- “What I find now, particularly in the last 10 to 15 years, is that the star fades a lot quick
- In an upcoming episode of Under the Hood, Benjamin Johnston, director of Johnston Advisory, s
- Speaking to Under the Hood, advisory firm director Ben Johnston shared insights on what it wa
